Filament resistance, like that of any wire, increases rapidly with temperature. You'll get the same result measuring a light bulb, which get even hotter and so have an even more dramatic resistance change from cold to hot. (I just dug out a 60-watt bulb and measured 22 ohms, but it would be 240 ohms at full voltage and temperature.
Incidentally, this is a good way to measure the internal temperature of a power transformer. Just measure the resistance of the primary winding (usually that's the innermost one) cold, and again after the amp has been on for a few hours. Look up the temperature coefficient of resistance for copper wire on the internet, do the math, and viola - you know the temperature!