Just to clarify, my point was limited to digital cables, not analog cables.
And I use, and love, Blue Jeans Cables. But I don't think they make their own USB cables --- because they don't think there is any point. They just sell pre-manufactured USB cables. To my knowledge, that is the only cable they sell that they don't make themselves.
Lastly, if a digital cable isn't transmitting the signal properly, I would expect to hear either (a) nothing or (b) random static/noise. I wouldn't expect it to affect only one part of the spectrum, nor would I expect the effect to be consistent. This is why I have trouble understanding how it is possible that people can report things like "deeper, tighter bass" or "more articulate highs" based on changing a USB cable. If they said, "less noise" or "fewer dropouts", that would make sense.
In any case, in my primary listening rigs, I don't use USB anyway. And without wanting to go into details on my DAC, headphone amps and headphones (just because it is long and tedious), suffice it to say that my system is plenty revealing, and I have tried various digital cables (including higher-end USB cables) without noticing any audible differences.
Again, I'm not trying to convince anyone who has already decided otherwise.
Best regards,
Adam