I have posted a few times on new names that I still love the flow of the mojo of the existing Bottlehead naming conventions.... in which case, for me it's gotta come after the PICK-UP (the transport, if not the Bottlehead cartridge kit for vinyl lovers), and before the FOREPLAY. This would make it the FLIRT, the DALLIANCE, the ADVANCE(which I think loses because there is one out there already with that name), and then a few other names which get more explicitly on the road to where one is going...
System1: Jadis Eurythmies, Jadis JP-80, ZYX Artisan, Denon DP-100 (and others)
System2: Altec Model19s, EAR 859, Diatone LT-1, Sony SDC-777ES
currently replacing System2 electronics with BH Paramounts, FP3, Eros.
Listening Wear: BH baseball cap, obviously...